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Here It Goes Again by Ok Go

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2006 single by OK Go

2006 single by OK Get

"Here Information technology Goes Again"
Here It Goes Again.jpg
Single by OK Get
from the album Oh No
B-side "The Lovecats"
Released September 25, 2006 (2006-09-25)
Studio Gula Studion (Malmö, Sweden)
Length 3:00
Label
  • Capitol
  • EMI
Songwriter(s) Damian Kulash
Producer(s) Tore Johansson
OK Go singles chronology
"Invincible"
(2006) 		"Here It Goes Again"
(2006) 		"WTF?"
(2009)

"Hither Information technology Goes Once again" is a song by American stone ring OK Go, the fifth single released from their second studio album, Oh No (2005). It was the band'south just unmarried to nautical chart on the US Billboard Hot 100 until "I Won't Let Y'all Downward" in Nov 2014 and peaked at number 36 on the United kingdom of great britain and northern ireland Singles Chart, giving the band their second UK top-40 striking. The music video, featuring the band dancing on treadmills, became a staple on YouTube, at one time beingness one of their most watched videos with over 53 one thousand thousand views.

The single's B-side, "The Lovecats", is a comprehend of the song by the Cure and was previously included on the band's Do What You Want EP and the single "A Million Ways". An alternating version was nicknamed "Uk Surf".

Composition and recording [edit]

Written by Damian Kulash Jr., the three-infinitesimal "Here It Goes Over again" is set up in common time at a "Moderately fast rock" tempo of 144 beats per minute. It is composed in the key of C major, with the vocal range spanning from Civ to A4.[one] Kulash also sang and played the guitar in the original mix, which was produced by Tore Johansson with co-product washed by Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Duncan was another guitarist on the rail. Other instruments on the recording include drums performed by Dan Konopka and bass past Tim Nordwind. David Carlsson and Petter Lindgård were the vocal'southward engineers, with Jens Lindgård being the engineering science banana. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Hamlet Recorder in Los Angeles past Dave Sardy, and finally mastered past Robert Vosgien at Capitol Mastering, also in Los Angeles.[2]

Commercial operation [edit]

On the American Billboard Hot 100 chart, issue dated September 16, 2006, "Here It Goes Again" debuted at number 87,[3] and by the next week it rose to its pinnacle into the top twoscore at 38.[4] The track lasted a total of 20 weeks.[5] Additionally, it reached into the top 40 onto the Pop 100 at number 34,[6] as well as number 17 on the Developed Top 40[vii] and Culling Songs charts.[eight] "Here It Goes Again" was besides a Height 40 hit in other countries. On the UK Singles Nautical chart, it debuted at number 36,[9] while on the Official New Zealand Music Chart its tiptop position was 28.[10] In Commonwealth of australia, the song began at number 67 on the ARIA top 100 singles nautical chart, and rose to 63 the side by side week and also topped the Hitseekers chart, which surveys tracks past bands that take non reached into the top 50 of the main chart.[11]

Music video [edit]

The music video of the song is an elaborate functioning of the ring dancing on eight treadmills, bundled in two rows of four and in alternating opposite directions, in a single continuous take. Choreographed and co-directed by the band and lead vocalist Damian Kulash's sister Trish Sie, it took a total of seventeen attempts to complete the video.[12] As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the atomic number 82 vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006, and has been viewed over 53 million times. It premiered on VH1's Meridian xx Countdown that aforementioned day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Laurels for Best Short Form Music Video and the 2006 YouTube awards for Most Artistic Video.

In "The Must Listing" on the Baronial eighteen, 2006, result of Amusement Weekly, the video was ranked number 9: "The votes take been tallied, and this twelvemonth'due south award for Best Utilise of Treadmills in an Alt-Popular Music Video goes to... http://okgo.net/news.aspx".[13] In July 2011, the music video was named ane of "The 30 All-TIME Best Music Videos" by Time Magazine.[14]

United kingdom Surf Mix [edit]

During the summer of 2006, the band recorded a slower version of "Here It Goes Once more" "in their attic".[15] This version, dubbed "Uk Surf" or the "U.k. Surf Mix", was released on iTunes in the UK the same day as the single. Later on being featured in the January 2007 Grayness'southward Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007, as a digital download.

Rail listings [edit]

Credits and personnel [edit]

Credits are adapted from liner notes of the single release.[2]

Locations

  • Recorded at Gula Studion in Malmö, Sweden
  • Mixed at The Village Recorder in Los Angeles, California
  • Mastered at Capitol Mastering in Los Angeles, California

Personnel

  • Songwriting, vocals, guitar – Damian Kulash Jr.
  • Production – Tore Johansson
  • Co-production – Eric Drew Feldman, Howard Willing, Ken Sluiter
  • Engineering science – David Carlsson, Petter Lindgård
  • Assistant engineering – Jens Lindgård
  • Guitar – Andy Duncan
  • Bass – Tim Nordwind
  • Drums – Dan Konopka
  • Mixing – Dave Sardy
  • Mastering – Robert Vosgien

Charts [edit]

Release history [edit]

In popular culture [edit]

Co-ordinate to MTV Games'south Paul McGooyer, the video game Stone Band helped to spur further involvement in the ring.[24] The E3 2016 trailer for Lego Dimensions features the song.[25] Parodies of the video have appeared on The Simpsons, The Fairly OddParents, Foster's Dwelling house for Imaginary Friends, and Kuu Kuu Harajuku (created by Gwen Stefani).[26]

References [edit]

  1. ^ "OK Go – Here It Goes Again Sheet Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved October sixteen, 2012.
  2. ^ a b c Hither It Goes Once again (European single-sided 7-inch vinyl disc). OK Go. Capitol Records. 2006. ANGES22, 0094637520871. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  3. ^ "The Billboard Hot 100: September sixteen, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  4. ^ "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  5. ^ a b "OK Go Nautical chart History (Hot 100)". Billboard. Retrieved September 9, 2014.
  6. ^ a b "Oh No – OK Go Awards". Allmusic. Rovi Corporation. Retrieved September 9, 2014.
  7. ^ a b "OK Go Nautical chart History (Adult Pop Songs)". Billboard. Retrieved September 9, 2014.
  8. ^ a b "OK Go Chart History (Alternative Airplay)". Billboard. Retrieved September ix, 2014.
  9. ^ a b "Official Singles Chart Top 100". Official Charts Company. Retrieved September 10, 2014.
  10. ^ a b "OK Go – Here It Goes Again". Top 40 Singles. Retrieved September 9, 2014.
  11. ^ a b c "Issue 870" ARIA Top 100 Singles. National Library of Australia. Retrieved September 24, 2020.
  12. ^ "Hither Goes 'OK Go' Again". CBS News. October 26, 2006.
  13. ^ "The Must List: August 18, 2006". Entertainment Weekly. Time Inc. August 11, 2006. Retrieved October v, 2014.
  14. ^ Claire Suddath (July 28, 2011). "The 30 All-time Best Music Videos - OK Go, 'Here It Goes Once more'". Fourth dimension. Archived from the original on September 26, 2011. Retrieved August 19, 2011.
  15. ^ OK Become - news Archived September 27, 2007, at the Wayback Motorcar
  16. ^ Here Information technology Goes Again (US promo maxi-CD). OK Become. Capitol Records. 2006. DPRO 0946 3 75213 two viii. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ Here It Goes Once again (European CD unmarried liner notes). OK Go. Capitol Records. 2006. ANGECD22, 0094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ Hither Information technology Goes Once more (Australian CD single liner notes). OK Get. Capitol Records. 2006. 094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  19. ^ Hither It Goes Again (New Zealand CD unmarried liner notes). OK Go. EMI Records. 2007. 3868350. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  20. ^ "Official Scottish Singles Sales Chart Tiptop 100". Official Charts Company. Retrieved June 7, 2018.
  21. ^ "FMQB Airplay Archive: Modern Rock". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  22. ^ "FMQB: CHR". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  23. ^ "The ARIA Report: New Releases Singles – Week Commencing 23rd October 2006" (PDF). ARIA. October 23, 2006. p. 30. Archived from the original (PDF) on February 23, 2008. Retrieved February 22, 2022.
  24. ^ Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Move". IGN . Retrieved September 27, 2010.
  25. ^ LEGO Dimensions (June 9, 2016), LEGO Dimensions: E3 Trailer - New Adventures Await!, archived from the original on December thirteen, 2021, retrieved June 15, 2016
  26. ^ Lollapalooza 2011: Q&A with OK Become from USA Today, by Brandon James Smith, published Baronial 3, 2011, retrieved September 27, 2011

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Source: https://en.wikipedia.org/wiki/Here_It_Goes_Again

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